Books & writing
Two books. One hundred and forty-three articles.
Mark's books are used by performers in twenty-six countries, including a Japanese-language edition. His weekly column ran for three years. Everything he knows about this art is written down somewhere.
The books
The standard texts on kidshow ventriloquism.
In the trade they get called the bibles of children's entertainment, which is a large thing to say about two paperbacks — except that when a ventriloquist somewhere decides to learn how to work for kids, these are usually what they find.

Kidshow Ventriloquism
The first one, and still the one people start with. Everything from ventriloquial technique through to complete comedy routines built for children's audiences — written by someone who was doing it full-time for a living, which is why the advice survives contact with a real room.
Ventriloquism
Encore
Kidshow Ventriloquism Encore
The sequel, and the more practical of the two. Puppets, the business, the different kinds of shows, working an audience, school show advice, stage fright, working with agents, conventions, backdrops, comedy material, practice and rehearsal, corporate and outdoor work, advertising and contracts.
On video
Mark Wade's Advanced Ventriloquism
The techniques that don't come across on the page — including the baby cry and the distant voice, demonstrated rather than described. Filmed instruction for performers who already have the basics and want the effects that make audiences sit forward.
Mark also teaches these directly, one to one.
The archive
Three years of writing down everything.
From January 2014 to December 2016 Mark wrote a column every single week on the craft and the business of ventriloquism — 143 pieces in all. Alongside it he has written for the KidAbra Journal, the U.K.'s Rubber Chicken, the International Ventriloquist Society's Spotlight, and entertainment journals in the United States, Germany and the United Kingdom.
The whole column is indexed below. It is, in effect, a free course in making a living at this.
2014 — 53 COLUMNS
- A Few of My Favorite Audience Warm Ups – Part 2
- Prospecting for New Customers
- “Pro Bono” Shows As A Marketing Strategy
- Why Warming Up Your Audience Is Important- Part 1
- Backdrop Curtain or No Backdrop Curtain?
- “Give The Customer What They Want”
- “The Confidence Factor”
- Make your Client Comfortable
- Is A “Freebie” Right For You?
- Having Dinner With Clients..Yes or No?
- Giving Back
- A New Beginning..a New Year !
- Make Your Show “Christmasy”
- Choosing the Venue That’s Right for you
- Show Backdrop or No Backdrop?
- Wardrobe for Ventriloquists & Ventertainers
- Combining Allied Arts with Ventriloquism
- PART 2: Becoming A Professional Ventriloquist
- Ventriloquist Puppet Emergency Kit a Must
- The Creative Idea File : A Performer’s Secret Weapon
- Can you Make a Living as a Full Time Ventriloquist?
- The “Professional Touch”
- The “big 3” of a Show
- “be Yourself” the Best Advice!
- Who Is Your Best Choice For Puppet Maker?
- Ideas for Working Outdoor Shows- Part 2
- Start your Own “idea File”
- Why Should you Have a Ventriloquist Library?
- Congratulations to the 2014 “clinton Detweiler Scholarship” Winners
- Finding your “niche” is Important for Ventriloquists
- Ideas for Performing Outdoors-part 1
- When It’s Ok to do a Free Show / Reduced Price Show
- Using Same Puppets for Repeat Dates
- Is Direct Mail Advertising Dead?
- Impromptu Ventriloquism Can be a Big “plus”
- Are “vent Specialties” Important?
- 5 Reasons NOT to Accept A Gig
- How Much do you Charge?
- Maher Interactive’s First Graduate
- Clinton Detweiler Scholarships to be Awarded
- Avoiding “knee Jerk” Decisions
- Never Stop Learning…
- The Magic Words
- There’s Gold In Small Towns !
- Are Themed Shows Important?
- Are “Kidshows” Real Show Business?
- “But They’re Stinking Up The Territory!”
- Special Trunks Needed For Traveling By Air
- When To Say “No” To A Show
- Have A Rehearsal Routine
- Confidence A Big Factor In Success
- “NO” Doesn’t Mean “Forever”!
- Blocking Your Show Is Important
2015 — 47 COLUMNS
- Can you Go Into “puppet Overload”?
- Play Big, Pack Small …
- Are Not So Good Shows your Fault?
- Keeping in Touch with Other Vents is Important!
- What Does it Take to Go “pro”?
- What Does it Take to Go Pro?- Part Ll
- Do “free Shows” Really Help you?
- What Good is a Mentor? Plenty!!
- Are Old Jokes a “no-no”?
- Kids, Adults, or Both?
- Find your Own Puppet!
- They’re Just Kids..what do They Know !
- How Many Puppet Voices do you Have ?
- Where Do YOU Make Your Performing Money?
- You Charge How Much?
- Are Soft Puppets Just for Kid Audiences?
- Trunk or Special Carrying Case?
- Shelf Clutter or Good Equipment?
- A Point to Remember…
- Putting Together your “creative Team”
- Did you Learn Anything at Seminars or Conventions?
- Are you a “week Before / Week After” Ventriloquist?
- It’s the Person..not Necesssarily the Puppet !
- Learning from your Mistakes…
- Are you a “look-alike” Ventriloquist?
- It’s Time to Break Out of the “mold” !
- Why Are There So Few Ventriloquists?
- What if the Airline Loses your Act?
- Maher Supported Vents for Decades Thru Articles
- Customer Service Always Important
- Is Vent a “dying Art”?
- Finding the Right Puppet Character is Challenging..
- Read More to Get More for your Act !
- How Much “new”; How Much “old” in your Show?
- Motivation is the Key!
- Learn What Not to do!
- Get Ready for the Holiday Season
- Have an Emergency Kit Handy !
- Know When you Are Ready !
- Pack Flat..play Big!
- Combining Comedy Props with Ventriloquism
- What Are you Mailing to your Clients?
- Trunk, Suitcase, or “other’
- Be a “meaningful Specific” !
- What to Look for in a Mentor
- A Question of Originality
- “When In Doubt..”
2016 — 43 COLUMNS
- Do you Have the Key?
- Taking Constructive Criticism is Tough
- How Often Should you Practice ?
- Important Notice About Vent Haven Convention Registration..it’s Going Up Soon!!
- Your “aha” Moment
- It Just Doesn’t Work !
- How Long Should you Practice or Rehearse?
- Can you Mix Vent with Other Performing Arts?
- Picking the Right Puppet Partner is Important!
- Stepping Down from Maher Studios
- Pitfalls To Avoid When Performing
- Prepared Adlibs…is That Allowed ?
- When Should you Arrive Prior to your Show ?
- The Magic of Practice
- Are Old Jokes Really Old, and Unuseable?
- What’s your “big Time” ?
- Wednesday Night Completely Sold Out At the Marriott For VHC 2016
- What Are your Vent Goals for 2016 ?
- “animal” Vs. “human” Puppet
- It Takes Dedication !
- Give your New Show “shake Down” Time !
- The Rewrite !
- Arrival Time Important in Many Ways !
- Keep it Simple !
- Results of Junior / Senior Open Mic Sign Ups
- Finding your Niche is Important!
- Registrations for Vhc Racing in. Are you Registered Yet?
- How to Avoid Accidentally Stealing
- Setting Up a Practice Schedule
- March 9 is Sign Up for Junior / Senior Open Mic at Vhc
- Practicing your “chops” a Must!
- Who is your Comedy Mentor?
- When in Doubt…
- An Apology..!
- Recycling or Cannibalizing a Previous Show
- Are you a “niche” Ventriloquist ?
- Learn What NOT To Do !
- Time Out…for Now!
- Know Where you Are Going !
- The Power of “thank you !”
- Be a “vent Supporter”
- Wear What Works for you!
- When in Doubt…
Beyond the page
A book can't watch your act.
Everything above is what Mark could write down. The rest of it only works in a conversation about your act, your puppet and your room.